Third-party logistics providers (3PLs) are seeing increasing competition in the market.
Historically, 3PLs were the leaders in adopting new technology, being the first to deliver multicarrier ratings through a single service. However, that top position is eroding because carriers are now offering multicarrier rate engines through their applications, which they bill as competition to transportation management systems (TMS) offered through 3PLs. Additionally, LTL carriers are offering more competitive rates to smaller shippers through dynamic pricing models while also moving 3PLs to a similar dynamic tariff to combat annual blanket pricing for all of the 3PLs’ shipper customers.
The result is that 3PLs need to continue to innovate and expand their offerings to cut through the competitiveness of the marketplace and secure the continual business of their customers.
In this guide, we will provide strategies to grow your relationships with current and prospective customers. The guide includes: