In today’s market, end-to-end freight visibility is a must-have. Thanks to the Amazon Effect and boom in ecommerce, consumers have become accustomed to following their packages from order to delivery and now that the same transparency expectation has migrated to the less-than-truckload (LTL) industry. This fact is exemplified in a recent study from the American Trucking Associated that noted 75% of shippers said freight visibility is a major concern in their supply chain. Shippers need to know where their freight is and when it will arrive because their end-users are demanding that visibility.
In this guide, we will explore why freight visibility is so important, especially in today's market, and how technology provides what shippers and carriers need to improve their relationship. The guide includes: